When it comes to SEO, long tail keywords are like the unsung heroes. They might not have the flashy allure of high-traffic search terms, but they hold a special power. These are the keywords that dig deeper into specific niches, often carrying the intent of users who are further along in their buying journey. So, how do you find these valuable keywords that could transform your website's visibility?
This article will walk you through the process of discovering long tail keywords step by step. We'll cover everything from understanding what they are to using the right tools and techniques to find them. Whether you're new to SEO or looking to refine your approach, this guide aims to provide you with practical insights and tips.
What Are Long Tail Keywords?
Long tail keywords are a bit like the hidden gems of the search world. They're longer, more specific phrases that users type into search engines. Unlike broad keywords like "shoes," a long tail variant could be "best running shoes for flat feet." You see, they cater to users who know exactly what they're looking for. This specificity means less competition and often a higher conversion rate.
Why are they important? Well, while individual long tail keywords may bring in less traffic, collectively they can drive more targeted visitors to your site. These visitors are often ready to act, making them highly valuable. For instance, someone searching for "best red dress for a wedding in summer" is likely closer to making a purchase than someone simply searching for "dress."
Interestingly enough, long tail keywords make up a significant portion of all web searches. By targeting them, you’re not just chasing after traffic; you’re going after the right kind of traffic. This can mean the difference between a visitor who browses and one who buys. So, let's see how you can find these keywords that can help your site reach its full potential.
Why Focus on Long Tail Keywords?
Now, you might wonder why you should put your energy into long tail keywords instead of just going for the big, popular ones. Here's the thing: long tail keywords are less competitive. This means they’re easier to rank for, especially if you're just starting or have a small site. It’s like choosing to run a local race instead of the New York City Marathon.
Another advantage is user intent. Long tail keywords often reflect a user's intent more clearly. If someone searches for "how to fix a leaky kitchen faucet," they're looking for a solution. If you provide that solution, you’re addressing their need directly. This alignment with user intent can boost conversions because you’re offering exactly what they're looking for.
Additionally, these keywords allow you to capture niche markets. Instead of competing with giants for general terms, you can carve out a space in a more specific niche. This not only helps in ranking but also in building a community of loyal followers who look to you for expertise in that niche.
Brainstorming Long Tail Keywords
Before diving into tools, it’s worthwhile to start with a good old brainstorming session. This is where you tap into your knowledge of your audience and what they might be searching for. Think about the questions or concerns your audience might have and how they would phrase them. Sometimes, this can be as simple as jotting down what comes to mind.
Consider the products or services you offer. What are the details or specific features? For example, if you sell eco-friendly products, long tail keywords could include "eco-friendly water bottles for kids" or "biodegradable garden pots." These specific phrases can help you connect with a more targeted audience.
Another way to brainstorm is to look at customer feedback or questions. What terms do your customers use when they talk about your products? These insights can lead you to long tail keywords you might not have thought of. Remember, the goal is to think like your customer.
Using Google Suggest
Google Suggest is a simple yet powerful tool for finding long tail keywords. You’ve probably seen it in action while typing a query into the search bar—those auto-suggestions are goldmines for keyword ideas. They come straight from real user queries, making them incredibly relevant.
To use it, start typing a broad keyword related to your niche. Take note of the suggestions that pop up. For example, if you type "best hiking boots," you might see suggestions like "best hiking boots for women" or "best hiking boots for flat feet." These are long tail keywords you can consider targeting.
You can also explore the "People also ask" section found in many search results. This section provides questions related to your initial query, offering additional insights into what users are searching for. Jot down any that seem relevant to your content or product offering.
Exploring Competitor Keywords
Checking out what your competitors are doing can provide a treasure trove of keyword ideas. Tools like Ahrefs or SEMrush allow you to plug in a competitor's URL and see which keywords they are ranking for. This can give you a good sense of the long tail keywords they're targeting.
While you shouldn't copy their strategy outright, this can offer inspiration for your own keyword list. Look for gaps in their content where you could provide more detailed or unique information. This could be your chance to shine by offering something they don’t.
Remember, the goal isn't to outdo them at their game but to find your unique angle. Your content should reflect your brand's voice and offer genuine value to your audience. By targeting long tail keywords that your competitors might overlook, you can carve out a niche for yourself.
Using Keyword Research Tools
Keyword research tools are essential in your quest to find long tail keywords. Tools like Google Keyword Planner, Ubersuggest, and Moz’s Keyword Explorer can provide data on search volume, competition, and more. They’re like your personal research assistants, helping you make informed decisions.
Start by entering a broad keyword related to your niche. These tools will generate a list of related keywords, including those long tail ones you’re after. Examine the list and look for keywords that match your audience's specific needs or pain points.
While these tools are incredibly useful, remember that they’re just one piece of the puzzle. They provide data, but it's up to you to interpret it and incorporate it into your strategy. Combine this data with your understanding of your audience to identify the most promising keywords.
Analyzing Search Volume and Competition
Once you have a list of potential long tail keywords, it's important to analyze their search volume and competition. Search volume tells you how many people are searching for a term, while competition indicates how difficult it might be to rank for it.
Ideally, you want to find keywords with a healthy search volume and low competition. This sweet spot ensures there's enough interest in the keyword without having to battle it out with numerous competitors. It’s like finding a quiet fishing spot with plenty of fish.
Tools mentioned earlier, like Google Keyword Planner or SEMrush, can provide these metrics. Use them to refine your keyword list, focusing on those that offer the best balance between search volume and competition. It might require a bit of tweaking, but the payoff can be substantial.
Creating Content Around Long Tail Keywords
Finding long tail keywords is only part of the equation. The next step is creating content that targets these keywords effectively. This is where you turn those keywords into engaging, valuable content that resonates with your audience.
Start by crafting content that directly addresses the user’s query. If someone’s searching for "how to care for succulents in winter," your content should provide a detailed guide on that topic. This not only helps with SEO but also positions you as a trusted source of information.
Use the keyword naturally within your content. Avoid keyword stuffing, which can make your content sound awkward and affect readability. Instead, focus on providing value and integrating the keyword where it fits naturally. This approach not only improves SEO but enhances the user experience.
Tracking and Adjusting Your Strategy
Once your content is live, the work doesn't stop. It's important to track the performance of your keywords and adjust your strategy as needed. Use tools like Google Analytics to monitor traffic, bounce rates, and conversions associated with your targeted keywords.
If certain keywords aren’t performing as expected, it might be time to revisit your content. Perhaps it's not matching user intent, or maybe it needs more optimization. Don’t be afraid to tweak and experiment; SEO is an ongoing process.
Additionally, staying updated with changes in search algorithms and user behavior is crucial. What works today might not work tomorrow, so keep learning and adapting. By doing so, you'll ensure your strategy remains effective over time.
Final Thoughts
In this article, we've walked through the steps to find and use long tail keywords effectively. From brainstorming and using Google Suggest to analyzing search volume and creating targeted content, these strategies can help you attract the right audience.
At Pattern, we understand the importance of targeting the right keywords. Our approach goes beyond just ranking; we focus on driving real results. By creating programmatic landing pages and conversion-focused content, we help brands connect with audiences ready to buy. With our performance marketing perspective, we ensure every dollar you invest in SEO delivers substantial ROI. If you're ready to turn SEO into a growth channel, consider working with Pattern to achieve your goals.