Running a Shopify store can be incredibly rewarding, but it comes with its fair share of challenges. One of the biggest hurdles? Getting your store noticed by the right people. That's where keyword research comes in. Finding the right keywords can help your potential customers find your products more easily. And to do that effectively, you'll need some reliable tools in your arsenal.
In the following sections, we'll take a closer look at ten of the best keyword research tools for Shopify stores in 2025. Each tool has its unique strengths, and we'll explore how they can help you optimize your store's visibility and attract more customers. So, grab a cup of coffee, and let's get started!
1. SEMrush: A Comprehensive Tool for SEO and Marketing
SEMrush is like the Swiss Army knife of keyword research tools. It's packed with features that can help Shopify store owners not only find the right keywords but also understand market trends, analyze competitors, and even track their SEO performance over time.
One of the standout features of SEMrush is its Keyword Magic Tool. This feature allows you to enter a seed keyword and then generates a list of related keywords, providing valuable insights into search volume, keyword difficulty, and competitive density. This means you can easily identify which keywords are worth targeting and which ones might be too competitive.
- Get detailed keyword analytics
- Analyze your competitors' strategies
- Track your keyword rankings over time
- Perform site audits to improve SEO performance
If you're serious about growing your Shopify store, SEMrush offers a robust set of tools that can help you refine your keyword strategies and stay ahead of the competition. While it does have a learning curve, the insights it provides can be invaluable for anyone looking to boost their online presence.
2. Ahrefs: Digging Deeper into Competitor Analysis
Ahrefs is another powerhouse in the world of keyword research tools, and it's particularly known for its ability to provide in-depth competitor analysis. If you want to know what keywords your competitors are ranking for, Ahrefs can give you that information in spades.
One of the features that users love about Ahrefs is its Site Explorer. This tool lets you enter a competitor's URL and then provides a detailed report showing which keywords they rank for, their top-performing pages, and even their backlink profile. This can be a game-changer for Shopify store owners looking to identify gaps in their own SEO strategy.
- Analyze competitors' keywords and backlinks
- Identify keyword gaps and opportunities
- Track your own keyword rankings
- Access a vast database of keywords and search queries
While Ahrefs is a bit on the pricier side, it's a favorite among SEO professionals for a good reason. Its ability to provide comprehensive competitor insights makes it an essential tool for anyone serious about improving their Shopify store's search visibility.
3. Google Keyword Planner: The Old Reliable
Sometimes, the best tools are the ones that have been around the longest. Google Keyword Planner is a classic in the world of keyword research, and while it might not have all the bells and whistles of some newer tools, it's still incredibly useful.
Google Keyword Planner is particularly beneficial for Shopify store owners who are already using Google Ads. It provides data directly from Google, offering insights into search volumes, keyword trends, and even bid estimates for paid advertising. Plus, it's free to use if you have a Google Ads account.
- Access keyword search volumes and forecasts
- Identify new keyword opportunities
- Plan your Google Ads campaigns effectively
- Use real data from Google for accurate insights
While Google Keyword Planner may not offer the same depth of analysis as some other tools, it's a great starting point for those new to keyword research. Its straightforward interface and reliable data make it a staple for many Shopify store owners.
4. Ubersuggest: User-Friendly and Budget-Friendly
If you're looking for a tool that's easy to use and doesn't break the bank, Ubersuggest might be just what you need. Developed by SEO expert Neil Patel, Ubersuggest has gained popularity for its simplified approach to keyword research.
Ubersuggest offers a wide range of features, including keyword suggestions, search volume data, and SEO difficulty scores. It also provides insights into content ideas, helping you create blog posts or product descriptions that resonate with your audience.
- Discover new keyword ideas with ease
- Analyze keyword competition and difficulty
- Get content suggestions based on keywords
- Utilize a user-friendly interface
While Ubersuggest may not have all the advanced features of some other tools, it's an excellent choice for Shopify store owners who want to dip their toes into keyword research without committing to a hefty subscription fee. Plus, with its intuitive design, you'll be up and running in no time.
5. Moz Keyword Explorer: A Favorite for SEO Enthusiasts
Moz has long been a trusted name in the SEO community, and its Keyword Explorer tool is a favorite among those who want a deeper understanding of keyword metrics. Moz Keyword Explorer goes beyond search volume, offering insights into keyword difficulty, opportunity, and potential.
One of the unique features of Moz Keyword Explorer is its "Priority" score, which takes into account all the metrics and gives you a single number to help determine which keywords to target. This can save a lot of time and help you focus on the keywords that are most likely to drive traffic to your Shopify store.
- Access in-depth keyword metrics
- Use the Priority score for keyword selection
- Identify opportunities with the Keyword Suggestions tool
- Explore SERP analysis for competitive insights
Moz Keyword Explorer is perfect for those who want to go beyond basic keyword research and get a fuller picture of how their keywords are performing. While it might take a bit of time to get used to all the features, the insights you'll gain are well worth the effort.
6. Keyword Tool: Simplicity with a Powerful Punch
When it comes to simplicity and effectiveness, Keyword Tool stands out. It's known for its ability to generate hundreds of keyword suggestions based on a single search term. If you're looking for a tool that provides quick results without overwhelming you with data, this might be your go-to.
Keyword Tool is particularly useful for Shopify store owners who need keyword ideas for multiple platforms, including Google, YouTube, Bing, and Amazon. This makes it a versatile choice for those looking to expand their reach across different channels.
- Generate keyword ideas quickly and easily
- Access keyword suggestions for various platforms
- Utilize a simple and user-friendly interface
- Get long-tail keyword suggestions
While Keyword Tool doesn't offer as much in-depth analysis as some other tools, its simplicity and versatility make it a valuable addition to any Shopify store owner's toolkit. Plus, it's a fantastic option if you're just starting out with keyword research.
7. KWFinder: A Fresh Take on Keyword Research
KWFinder is a relatively new player in the keyword research arena, but it's quickly gained a reputation for its intuitive interface and powerful features. It's perfect for Shopify store owners who want to find low-competition keywords with high potential.
KWFinder offers a clean and straightforward interface, making it easy to find keywords that are relevant to your products. It also provides insights into keyword difficulty, search volume, and even historical data, helping you make informed decisions about which keywords to target.
- Discover low-competition keywords quickly
- Analyze keyword difficulty and search volume
- Access historical data for keyword trends
- Enjoy a user-friendly design
One of the standout features of KWFinder is its ability to provide location-based keyword suggestions, making it ideal for Shopify store owners targeting specific geographic regions. Whether you're new to keyword research or a seasoned pro, KWFinder offers a fresh perspective that can help you find the right keywords for your store.
8. SpyFu: Unveiling Your Competitors' Secrets
If you've ever wondered what keywords your competitors are targeting, SpyFu is the tool for you. It specializes in providing insights into competitors' SEO strategies, allowing you to learn from their successes and avoid their mistakes.
One of the key features of SpyFu is its ability to show you which keywords your competitors are bidding on for paid search campaigns. This can give you a clear idea of which keywords are worth targeting and which ones might be too competitive for your budget.
- Analyze competitors' keywords and ad strategies
- Identify profitable keywords for your store
- Track your own keyword rankings and progress
- Access historical data for competitive analysis
SpyFu is particularly useful for Shopify store owners who want to stay ahead of the competition and refine their SEO strategies. While it might take some time to fully explore all the features, the insights you gain can be incredibly valuable for your store's growth.
9. AnswerThePublic: Tapping into Customer Questions
AnswerThePublic takes a unique approach to keyword research by focusing on questions and phrases that real people are searching for. It's an excellent tool for Shopify store owners looking to create content that addresses their customers' needs and concerns.
By entering a seed keyword, AnswerThePublic generates a visual map of related questions and phrases. This can provide valuable insights into what your target audience is looking for, helping you create content that resonates with them.
- Discover customer questions and search queries
- Generate content ideas based on real searches
- Visualize keyword data in an engaging way
- Understand your audience's needs and interests
AnswerThePublic is a fantastic tool for Shopify store owners who want to go beyond traditional keyword research and connect with their audience on a deeper level. By understanding what your customers are searching for, you can create content that truly speaks to them and drives more traffic to your store.
10. Serpstat: All-in-One SEO Platform
Last but not least, we have Serpstat, an all-in-one SEO platform that's perfect for Shopify store owners looking for a comprehensive solution. Serpstat offers a wide range of features, including keyword research, competitor analysis, and even site audits.
One of the unique features of Serpstat is its Keyword Clustering Tool, which groups similar keywords together, helping you organize your SEO strategy more effectively. Additionally, Serpstat provides insights into search volume, keyword difficulty, and even PPC data, making it a versatile tool for any Shopify store owner.
- Access a wide range of SEO features
- Use the Keyword Clustering Tool for better organization
- Analyze competitors' keywords and strategies
- Perform site audits to improve SEO performance
While Serpstat offers a lot of features, it remains user-friendly and accessible, making it a great choice for both beginners and experienced Shopify store owners. With its all-in-one approach, you can streamline your SEO efforts and focus on what matters most – growing your store.
Final Thoughts
There you have it – a rundown of ten fantastic keyword research tools for your Shopify store in 2025. Each of these tools offers something unique, whether it's in-depth competitor analysis, user-friendly interfaces, or innovative features. By choosing the right tool for your needs, you can optimize your store's visibility and attract more customers.
While these tools can certainly help you get started, you might be wondering how to take things to the next level. That's where Pattern can come in handy. I've seen firsthand how Pattern can transform SEO efforts into real, measurable results. Unlike other agencies that focus solely on rankings, Pattern cares about driving actual sales and lowering customer acquisition costs. They create programmatic landing pages that target a wide array of search terms, ensuring your store gets found by the right audience. If you're ready to see results and not just traffic, I highly recommend checking out what Pattern has to offer.